Course Description

Internal communications manages the “big C” communications within their organization (strategic communications) versus the “little c” communications (the day-to-day communications between employees). Internal communicators must drive communications programs that inform, educate and motivate employees to help achieve organizational goals. But, there is a lot of noise to overcome. Your employees are bombarded with work and personal email, text messages and social media. How can you grab their attention, quickly inform and engage them, and - perhaps - even entertain them?

you'll leave this session with ideas on how to create communications to help employees:

• Understand the business strategy and mission
• Feel pride for the organization and help it grow
• Understand how they fit into the overall organizational strategy 
  
  

Meet the SpeakerS

Jo Solonika, Vice President-Corporate Communications, CoBank

With 25 years’ experience, Solonika is a corporate communications and marketing professional known for improving business results and driving brand awareness. Prior to CoBank, she led corporate communications and content marketing at IHS Markit, and has served in similar roles for other large organizations.

Melanie Rice, Founder of Crux Strategic Communications 

An employee engagement geek, marketing communication maven, and entrepreneur, Rice has directed communications teams at several Fortune 500 companies, including Molson Coors Brewing Company, Newmont Mining Corporation, H-P, Compaq and Tandem Computers. Her goal is to cut through the corporate speak and build authentic connections for companies and brands.