Session Description

What does it mean to be a leader’s trusted advisor? For a communication professional, it’s about meeting a leader where she/he is, first. Understanding a leader's passions, and uncovering their strengths and weaknesses, can help you build a relationship built on trust. From there, you can more easily advise leaders on their communication strategies and help them become better at delivering key messages, even if they’re not naturally comfortable doing so. In this session, Robin will share a few methods, based on her career experience working with senior leaders, to help you develop more meaningful relationships with the leaders you advise.

November 10, 11:30 a.m.

Cost is free for members and nonmembers, but registration is required to receive the link.

Meet the Speaker

Robin McCasland, SCMP, IABC Fellow

Robin is senior director, corporate communication, with Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma, and Texas. She leads a team of 12 in employee business content creation and in managing all employee communication channels. She also leads the employee listening program (measurement), demonstrating for senior leaders how employee and executive communication add value to the business bottom line. She also co-leads IABC's Healthcare Shared Interest Group.

She is an IABC past chairman and has served in countless association leadership roles for more than 30 years. During that time, she’s received IABC Gold, Silver, Bronze and other awards for employee and HR communication excellence. Robin was recognized in 2021 by Ragan/PR Daily as one of the Top Women Leaders in Communications. She was honored as IABC Southern Region’s Communicator of the Year in 2020 and was recognized earlier in her career as an IABC Dallas Communicator of the Year.