Lunch Presentation - Noon - 1 p.m.

Connecting Our Purpose: Reimagining Internal Communications at Ball - Exploring how a 143-year-old global brand is engaging with its diverse workforce around the world.

Renee Robinson, APR, is a trusted corporate communications leader with more than 20 years’ experience and a proven ability to develop and lead strategic internal and external communications initiatives that deliver results. Currently, she is director of internal communications at Ball Corporation in Westminster, leading a global team focused on engaging the company’s more than 24,000 employees around the world. Before joining Ball in 2013, Renee worked in a variety of corporate communications and agency PR roles at Assurant Employee Benefits, Nicholson Kovac, Williams and BKD, in Kansas City, Missouri, and Tulsa, Oklahoma.

Renee is a past president of PRSA Colorado and PRSA Kansas City and former chair of PRSA’s Midwest District. She was named 2012 PR Professional of the Year by PRSA Kansas City and 2002 Young Professional of the Year by PRSA Tulsa. Renee graduated from Oklahoma State University with bachelor’s degrees in English and journalism and broadcasting, as well as a master’s degree in mass communications and media management.

Communication Playbook - 1:30-4:30 p.m.

Cut through the clutter with proven internal communication strategies that are measurable and content creation best practices that deliver results!

Let’s face it: It’s getting harder and harder to capture our audiences’ attention. Limited attention spans, increased workloads, the hybrid workforce. . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate.

It's time to step back, get out of the churn for a bit, and reassess what and how we communicate.  

Leading communication experts Steve and Cindy Crescenzo of Crescenzo Communications, are bringing their information-packed, three-hour, mini employee communication masterclass to IABC Colorado! 

Register today and you will get the strategies, tools and best practices you need to transform your corporate content, redefine your communication strategy and shift your role from the “order-taker” in your organization to the proper role as a strategic counselor. They’ll cover: 

Cutting through the Clutter: Corporate Communication best practices and trends

• Mastering the “Four Cs” of great content: Concise, Conversational, Compelling and Creative
• Harnessing the power of multimedia content
• Creating “snackable content” that people can get through in a hurry and still retain the key messages
• The power of “user-generated” content
  
  

Strategic Communication Best Practices

• Move Beyond Metrics and Measure What’s Important: Behavior
• Prove Your Worth: Create Measurement Dashboards That Will Amaze Leadership
  
  

You won’t want to miss this event!

Your registration includes these two great sessions and lunch!

AGENDA

11:30 AM - 12:00 PM
Check In

12:00 PM
Welcome and Lunch

12:15 PM - 1:00 PM
Speaker - Renee Robinson, APR, Director, Internal Communications, Ball Corp.

1:00 PM - 1:30 PM
Networking Break

1:30 PM - 4:30 PM
Workshop - Communication Playbook with Steve and Cindy Crescenzo

5:15 PM - 7:30 PM
Happy Hour - Location TBD

COSTS AND REGISTRTION

Special rates are available for all IABC Colorado members. 

IABC Members $150 (+$11.90 registration fees) 

Nonmembers $200 (+$15.26 registration fees)

REGISTER NOW